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Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and …
Overview
What is Webtrends Optimize?
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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What is Webtrends Optimize?
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Webtrends Optimize?
Webtrends Optimize is designed to help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website & other digital assets with informed, data-driven decisions.
Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.
Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.
Webtrends Optimize Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Unlimited Test, Targets, Personalisations, Experiments
- Supported: Social Proof Engine
- Supported: Fractional factorial MVT
- Supported: Product Recommendations Engine
- Supported: All features & tools available to all users as standard
- Supported: Single-line JS Implementation
- Supported: 100% Flicker-free testing
- Supported: Third-party integrations eg. SessionCam
- Supported: CDN Support
- Supported: Asset Manager Hosting Service
- Supported: Unlimited Users, Goals, Sub-domains etc.
- Supported: Full-Service Optimisation Team
Webtrends Optimize Screenshots
Webtrends Optimize Video
Very brief demo of the product
Webtrends Optimize Integrations
Webtrends Optimize Competitors
Webtrends Optimize Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
Frequently Asked Questions
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
The most common users of Webtrends Optimize are from Small Businesses (1-50 employees).
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(28)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and personalization strategies. Users across various departments within organizations have leveraged the platform to find answers to specific business questions and optimize conversion rates. With its A/B testing and targeting capabilities, Webtrends Optimize allows users to test new creative ideas, de-risk projects through progressive roll out and throttling, and run A/B and MVT tests.
By using Webtrends Optimize, businesses can improve user experience and conversions on their websites. Marketers in the e-commerce industry have found this platform particularly useful in increasing overall website usage and conversions through personalized and tailored content. Additionally, it assists with managed services for complex AB and MVT experiments, enabling users to conduct A/B and MVT testing on various creative pieces to improve conversion rates and ROI.
One of the standout features of Webtrends Optimize is its flexibility and fast-moving nature, making it suitable for international teams with a central direction. The platform streamlines workflow by consolidating multiple work elements on one page, minimizing discrepancies. This makes it easier for teams to collaborate on test ideation, build, and continual optimization.
Overall, Webtrends Optimize is a powerful tool that supports businesses in improving their online presence by optimizing conversion rates, enhancing user experience, and delivering personalized content. Its capabilities in A/B testing and content targeting/tracking have been praised by users for preventing collusions and ensuring accurate results.
Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.
Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.
User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.
Inefficiencies in test set-up and reporting: Users have expressed dissatisfaction with the inability to configure multiple segments or targets within a single test, which has led to inefficiencies in both the initial setup of tests and generating comprehensive reports.
Lack of pre-configured integrations: Many reviewers find it inconvenient that the system does not offer pre-configured integrations with other data sources. This requires users to manually integrate external data client-side, adding an extra layer of complexity and potential errors.
High timeout rates: Several users have reported experiencing significantly higher timeout rates compared to other tools. This results in a substantial number of visitors being served default content instead of being included in the ongoing tests, leading to potentially skewed results and missed opportunities for optimization.
Webtrends Optimize offers comprehensive and powerful features for website optimization. Users highly recommend considering the managed service provided by Webtrends Optimize for maximum traction. They find it helpful and creative, offering valuable suggestions for optimization.
Users particularly appreciate the support and responsiveness of the Webtrends Optimize team. They consider them a partner rather than just a tool, showcasing their dedication to customer success.
Webtrends Optimize is commended for its ease of setup and use. Users find it user-friendly and highlight the helpful team that assists throughout the process. The platform offers a comprehensive suite of CRO tools, making it an excellent choice for AB testing and optimizing website performance.
To fully grasp the added value, users suggest exploring the extras that come with Webtrends Optimize. Additionally, they recommend reaching out to the account team at Webtrends Optimize to discuss specific needs and goals.
Users praise Webtrends Optimize's clarity in pricing, constant evolution, cost-effectiveness, and power. They mention positive experiences and feedback from others as reasons to give it a try.
In conclusion, users recommend Webtrends Optimize as a partner rather than just a tool for its exceptional support, ease of setup, comprehensive CRO tools, and constant innovation.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
September 12, 2019
Unparalleled Customer Service
Score 9 out of 10
Vetted Review
Verified User
Webtrends Optimize is used by our in-house marketing team to run various A-B tests on our websites. This allows us to improve the site for both User Experience and Conversions.
- The Webtrends team are excellent at taking the time to understand and learn about our distinct business needs, and recommend suggestions in response.
- The Webtrends platform has undergone several changes over the time I was using it. This illustrates the constant thrive to improve their service to users, something I greatly appreciated.
- Webtrends Optimize enables the whole process to be simple with its handy instructional guides that can inform clients about using the service.
- Webtrends could improve their service by further improving the user interface, so it becomes even easier for clients to use.
91.05263157894737%
9.1
90%
9.0
88.88888888888889%
8.9
N/A
N/A
- Webtrends has positively impacted our business with increased conversions and website traffic.
I have not had any experience with any alternative products.
December 10, 2018
Webtrends Optimize: A wonderful implementation
We have a few teams that build tests and target/track content on the same pages. Webtrends will detect and assist in preventing collusions during these tests which help prevent negative experiences for users that create inaccurate results for our business. It helps us streamline our workflow by having multiple work elements all on one page so you can make sure there's no discrepancies.
- Webtrends helps us build and manage tests and targeted marketing/user experiences.
- It allows us to test content, layout, functionality and design on multiple platforms.
- It makes content testing content easier due to its intelligent design, where it prevents cracking/collusion between testers.
- The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
- There's a bit of a steep learning curve, you can't just dive into the program.
- It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
- It's been great for data collecting.
- It's easy to implement across all social media channels/websites.
- It's got a sophisticated security system, so you don't need to worry about your client's data being compromised by reports.
There's a LOT of B2B software out there. It's easy to get lost in all of the incoherent noise, between different programs. Webtrends is constantly updating and working with their users to create the best experience possible. I would highly recommend webtrends, and as a second suggestion - Google Analytics.
December 18, 2014
Webtrends Optimize Leaves Much to be Desired
Score 3 out of 10
Vetted Review
Verified User
Webtrends Optimize is being used across the organization primarily for A/B testing, but is also being leveraged for it's targeting capabilities.
- Intuitive test set-up makes for a low learning curve.
- Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
- Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
- Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
- There are no pre-configured integrations with other data source - integrations must be done client-side.
- We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
- More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.
- It has helped to inform content strategy and increase content consumption.
- It has helped to create a data-driven culture within the organization.
No
- Price
- Product Usability
- Existing Relationship with the Vendor
- Creation of new projects and tests
- Management of test state and lifecycle
- Quality assurance features
- Set up of multiple segments and/or targets for an individual test
- Navigation and consumption of the reporting interface
No
October 18, 2013
Helpful tool for improving website conversion outcomes.
Score 10 out of 10
Vetted Review
Verified User
- Allows digital marketing, eCommerce agencies to test web design and content options to improve website conversion outcomes.
- Allows creation and visualization of alternatives.
- Allows clients to easily see test options along side outcomes.
- Intuitive user interface.
- Predictive data on which design and copy options yield higher website conversions.